Case Study: Oddbox (rescued fruit & veg delivery) achieves 4x more customer acquisition with Mention Me referral platform

Oddbox - Customer Case Study

Oddbox is a UK produce subscription service that rescues imperfect fruit and veg from farms and delivers them to customers. Facing the challenge of accelerating growth, Oddbox aimed to acquire new customers through referrals and onboarded a referral platform in just 24 days.

By switching from an in-house system to Mention Me and launching in phases (referral landing page, then promotion in account/dashboard/home), Oddbox offered a generous £10-off referral incentive and continuously tested messaging and sharing methods. The programme now drives 21% of new customers via referral, 42% of customers have shared, 51% of referrals convert into new customers, and referral-driven acquisition is 4x higher than before; spreading rewards across two purchases also boosted average order value and reduced churn.

Oddbox

Hannah Graham

Senior Growth Manager