Case Study: SPOKE achieves 65% higher conversion rate and 12% lower CPA on paid social with Mention Me

How the menswear retailer uses referral data to supercharge paid social

SPOKE, a UK menswear retailer, faced a major targeting challenge after Apple’s iOS 14.5 privacy changes degraded the effectiveness of existing lookalike audiences. Needing a fast way to find high‑value shoppers, the brand looked to alternative first‑party data sources.

Partnering with paid‑social agency Nest Commerce and Referral Engineering® platform Mention Me, SPOKE fed referrer data into Facebook to build referrer lookalike audiences; within days they were acquiring customers and within weeks those customers were referring others. Over six months the tactic drove thousands of new customers and became a core channel—referrer lookalikes converted 65% more, cost 12% less per acquisition, delivered 30% higher ROAS, doubled CTR and were 12% more likely to refer.

Spoke

Tereza Pigova

International Growth Marketer