Case Study: The Hoxton achieves local and global referral-driven customer acquisition with Mention Me

How The Hoxton captivates fans both locally and globally to drive acquisition

The Hoxton, a collection of open‑house hotels known for lively public spaces and neighbourhood immersion, needed to grow acquisition and advocacy as it expanded into new markets. With a loyal base but new locations and languages to target, the team wanted a referral solution that could be tailored by hotel and market to drive new guests and advocates.

They implemented Mention Me’s flexible, segmentable referral platform—using its “name share” feature and language/location targeting—starting in 2017 and expanding from 3 to 6 locations in two languages. The programme delivers strong results: 24% of introduced friends convert to customers, 18% of referral revenue comes from repeat orders, and name sharing (no code) accounts for 16–23% of referral orders, with channel performance (e.g., WhatsApp) optimised by market.

The Hoxton

Ellen Pickett

Digital Manager