Case Study: PrettyLittleThing achieves thousands of new customers in three months with Mention Me

How the global fashion retailer bagged thousands of new customers in just three months

PrettyLittleThing, a fast-growing global fashion retailer for women aged 18–24 known for affordable, inclusive styles, wanted to revive a previously underperforming referral effort to drive new orders and customer acquisition. To do this it partnered with Mention Me and rolled out referral programmes across the UK, US and Australia to better tap into customer conversations and advocacy.

Over three months PrettyLittleThing ran five A/B tests, discovering customers preferred a 20% friend discount and more descriptive post‑purchase copy, and used name‑sharing and event tie‑ins like International Friendship Day to boost advocacy. The revamped referral programme delivered thousands of new customers, doubled the conversion rate of referred friends and generated more than 40% of referrals via name sharing.

PrettyLittleThing

Abbie Hodgson

Assistant CRM Manager