Case Study: FatFace achieves higher customer lifetime value and repeat purchases with Mention Me

How Mention Me supports Fatface’s transition online

Fatface, a lifestyle retailer, had used Mention Me’s referral solution since 2018 (initially seeing ~15% conversion) but found 96% of customers didn’t engage with referrals. With the shift to online sales—accelerated by the pandemic—the challenge was to increase repeat purchases and lifetime value without over-relying on discounts.

Fatface implemented Mention Me’s full platform in 2020 to run segmented, no-code A/B tests on order-confirmation messaging (referral vs discount vs newsletter) and to tailor content by order number, spend and discount use. Results included a 19% repeat purchase rate among new customers within 90 days, 47% of third-time customers buying again within 90 days, referrals converting ~20% into new customers, and newsletter sign-ups delivering a 6% uplift in long-term revenue—insights that have since informed Fatface’s CRM and wider marketing.

FatFace

Steph Powell

Global Digital Acquisition Manager