Case Study: Laithwaite's Wine achieves 43% uplift in customer sharing and 34% higher referred purchase rate with Mention Me

How Mention Me have helped Laithwaite’s put the fizz into their referral programme

Laithwaite’s, the UK’s largest home-delivery wine merchant, wanted to turn its loyal, occasion-driven customer base into a scalable referral channel. They needed a platform that could segment diverse customers, run cohort A/B tests on different offers, and provide expert support to quickly optimise a refer‑a‑friend programme.

Mention Me delivered cohort A/B testing and hands-on Client Success support, enabling experiments on incentives (free bottles vs discounts and non-monetary rewards) and creative copy. Results included a 43% uplift in share rate, a 34% increase in the conversion rate of referred friends, and introduced customers who spent as much on subsequent purchases as on their first order.

Laithwaite's Wine

Monika Antczak

Digital Acquisition Manager