Case Study: benefit San Francisco achieves 24% more purchases from referred customers with Mention Me

How Benefit is magnifying the brand love with referral

Benefit Cosmetics, a cult beauty brand founded in 1976, wanted to turn its loyal, brand-loving customers into a reliable source of new sales through referrals. To do that it needed a referral program that could be tested and optimized over time while keeping a consistent customer experience as offers and creative elements changed.

Benefit partnered with Mention Me to run a cohort-based refer-a-friend programme, A/B testing rewards, messaging and the referral flow. The optimizations drove strong engagement — in peak weeks over 30% of enrolled customers shared the brand, the share rate improved 16% after flow changes, and referred customers go on to make 24% more purchases than non-referred customers.

benefit San Francisco

Sacha Patel

CRM Manager