Case Study: Ava Women achieves 36% conversion of word-of-mouth recommendations into new customers with Mention Me

How Ava Women converts 36% of word-of-mouth recommendations into new customers

Ava Women, the maker of the world’s first FDA‑approved wearable fertility tracker, needed a way to turn powerful personal recommendations into reliable customer acquisition across markets including the UK, US, Switzerland and Canada. The challenge was to scale word‑of‑mouth into a measurable, low‑effort referral channel that fit their data‑driven marketing approach.

They partnered with Mention Me in 2020 to launch a referral programme and used strategic A/B tests (e.g., “give” vs “get” rewards, overlay design tweaks) plus ongoing client‑success support to optimise performance. The result: 36% of recommendations convert into new customers, 18% of customers share Ava with friends, referred buyers have 6% higher AOV and bring in three times more new customers, making referral one of their top marketing channels.

Ava Women

Isabelle Schmid

Head of Brand & Communications