Case Study: Bloom & Wild achieves 15% of new customers via referral with Mention Me

Driving referral by delivering delight through the letter box

Bloom & Wild, a fast-growing florist that delivers curated bouquets in letterbox-friendly boxes, needed to turn customer delight into predictable growth through referrals. Early on the CEO identified referral as a core acquisition channel but lacked the in-house capability to build a sophisticated programme that could run cohort A/B tests and treat one-off gifting and subscription buyers differently.

They partnered with Mention Me to design two tailored referral flows and ran iterative experiments on offers, creative, page flow, sharing options and timing (for example short‑term £8 voucher offers for new customers). The optimised programme became a primary acquisition channel: referrals rose 64-fold from month 1 to month 12, delivered 15% of new customers in year one (over 30% in peak months), and 45% of referred customers went on to refer others.

Bloom & Wild

Aron Gelbard

CEO