Case Study: OVO Energy achieves 11% increase in online customer acquisition in 4 months with Mention Me

Asking happy customers to spread the word in order to shake up the energy market

OVO Energy, founded in 2009, had grown quickly and built a large, satisfied customer base, but their existing referral programme—managed by a performance agency—was underperforming, generating high call volumes and contributing little to acquisition. They wanted a partner who could turn referrals into a meaningful, scalable channel.

They selected Mention Me and launched a new referral programme within two months. Using Mention Me’s platform for A/B testing and weekly collaboration, OVO rolled out optimized offers and sharing tools; within four months online customer acquisition rose by 11%, over 30% of referrals came from Mention Me’s name‑sharing technology, referred customers were three times more likely to refer, and call volumes fell significantly.

OVO Energy

David Gooch

Commercial Director, OVO Energy