Case Study: Proximus centralizes customer experience with Mendix

Differentiating Customer Experience with a Centralized App Ecosystem

Proximus, a leading digital services and communications provider in Belgium, faced growing competitive pressure and a fragmented customer experience across multiple standalone apps, legacy systems, and slow development cycles. The company needed a faster, more efficient way to unify services like account management and video streaming into a single, modern customer entrypoint, and it chose Mendix and its low-code platform to help build that foundation.

With Mendix, Proximus created Proximus+, a “super app” that brought six existing React Native applications into one native mobile experience with a single login. The result was faster development and launch of new features, easier onboarding of external partners, and improved reusability and cost efficiency; Proximus also reported measurable gains in time to develop and release new capabilities, helping it evolve toward a scalable platform strategy.

Proximus

Georgi Van Droogenbroeck

Product Owner For Consumer Strategy And Digital Ecosystems