Case Study: Venafi Achieves 40% Pipeline Conversion with memoryBlue

Venafi drives 20× ROI with memoryBlue

Venafi, a cybersecurity leader focused on securing machine identities, faced the challenge of launching demand generation efforts across Europe from a cold start after a year without dedicated resources. They partnered with vendor memoryBlue to rapidly activate the region, requiring support for complex, multi-language campaigns targeting C-level decision-makers at Global 5000 organizations.

memoryBlue embedded directly into Venafi's sales process, using Salesforce for real-time collaboration to deliver qualified sales engagements. The solution achieved a 40% conversion rate from SQL to Opportunity, exceeding the target, and delivered a 20x ROI. memoryBlue's performance led to the program scaling from a pilot into a two-year strategic relationship.

Venafi