Case Study: Venafi achieves 40% pipeline conversion with memoryBlue

Venafi – Case Study

Venafi, a cybersecurity leader focused on securing machine identities, faced the challenge of activating demand generation across Europe from a cold start after 12 months without dedicated resources. They partnered with vendor memoryBlue to rapidly launch and scale multi-country campaigns targeting C-level security leaders at Global 5000 organizations.

memoryBlue embedded directly into Venafi's sales process, using Salesforce for real-time collaboration and executing multi-language, persona-driven outreach. The solution delivered a 40% conversion rate from sales engagements to pipeline opportunities, exceeding the 30% target, and achieved a 20x ROI. memoryBlue's performance led the program to scale from a pilot into a two-year strategic relationship.

Venafi