Case Study: Trend Micro achieves $2.25M in pipeline with memoryBlue

Trend Micro generates $2.25 million in pipeline with memoryBlue

Trend Micro, a global leader in cloud security, faced a challenge with previous generic appointment-setting agencies that failed to deliver results or maintain accountability. They needed a strategic partner to rebuild trust between sales and marketing and generate qualified pipeline. They turned to vendor memoryBlue for its outsourced sales development services.

memoryBlue implemented a solution that included decision-maker identification, account mapping, and tailored sales engagement. This approach generated $2.25 million in sales pipeline, with 9 deals in active forecast and 16 longer-term opportunities identified within the first three months.

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