Case Study: Trend Micro Generates $2.25M in Pipeline with memoryBlue

Trend Micro – Case Study

Trend Micro, a global leader in cloud security, faced a challenge with previous generic appointment-setting agencies that failed to deliver results or maintain accountability. They needed a strategic partner to rebuild trust between sales and marketing, understand IT security sales, and deliver clear ROI. They partnered with memoryBlue for its sales development services to support their major account team and generate awareness for their Deep Security and Deep Discovery solutions.

memoryBlue implemented a solution that included decision-maker identification, account mapping, and tailored sales engagement. As a result, memoryBlue generated 9 deals in the active forecast within the first three months, identified 16 longer-term opportunities, and built a sales pipeline valued at $2.25 million for Trend Micro.

Trend Micro