Case Study: Symantec boosts SQLs and pipeline with memoryBlue

Symantec increases SQLs by 25% with memoryBlue

Symantec, a major cybersecurity company, was seeking a partner to bridge the gap between its sales and marketing efforts. The challenge was to find a flexible team that could operate as an extension of their own, earn the trust of the sales organization, and deliver qualified pipeline and revenue, not just leads. They turned to memoryBlue for its outsourced sales development services.

memoryBlue implemented a solution focused on increasing pipeline and conversion rates. The results were significant, including a 25% increase in sales qualified leads over 15 months and a 63% conversion rate from marketing to sales qualified leads. memoryBlue also built and cleansed over 40,000 data records for Symantec's prospective contact database.

Symantec