Case Study: Symantec Achieves 25% More SQLs with memoryBlue

Symantec – Case Study

Symantec, a cybersecurity enterprise, needed a partner to bridge the gap between its sales and marketing teams and deliver qualified pipeline and revenue, not just leads. They sought an extension of their own team with experience in IT security sales that could prove ROI. memoryBlue was engaged to meet this challenge.

memoryBlue implemented a solution that increased inside sales pipeline and grew the production of sales-qualified leads (SQLs) from net-new opportunities. The results over 15 months included a 25% increase in SQLs generated and a 63% conversion rate from marketing-qualified leads (MQLs) to SQLs. memoryBlue also built and cleansed over 40,000 data records for Symantec's prospective contact database.

Symantec