Case Study: Riverbed achieves $2.5 million in pipeline with memoryBlue

Riverbed generates $2.5 million in pipeline in 6 months with memoryBlue

Riverbed, a leader in application performance infrastructure, needed a partner to help scale its sales development efforts across EMEA and develop programs for new geographies. The challenge was to identify new buying centers and personas within their existing account base to support their expanding product suite. They engaged the sales development outsourcing firm memoryBlue for a solution.

memoryBlue implemented a program of account mapping and sales engagement to uncover new opportunities. The solution involved identifying new buying centers, gathering contextual intelligence on customers, and driving conversations with key stakeholders. As a result, memoryBlue generated $2.5 million in pipeline within the first six months and achieved a 75% lead-to-opportunity conversion rate for Riverbed.

Riverbed