Case Study: Riverbed generates $2.5M in pipeline with memoryBlue

Riverbed – Case Study

Riverbed, a leader in application performance infrastructure, faced the challenge of scaling its sales development efforts across EMEA and tailoring programs for new geographies. They needed a partner with deep technological expertise to identify new buyer personas, surface hidden opportunities in existing accounts, and support account-based marketing. To meet these goals, they engaged the vendor memoryBlue.

memoryBlue implemented a solution that included account mapping to uncover new buying centers and sales engagement using high-quality contact data. This strategy generated $2.5 million in pipeline within the first six months, with 75% of the leads converting into qualified opportunities. The vendor's efforts successfully helped Riverbed build awareness for its expanded product suite and grow existing account value.

Riverbed