Case Study: Qubole accelerates EMEA pipeline growth with memoryBlue

Qubole grows pipeline and expands SDR team 3x with memoryBlue

Qubole, a developer of an autonomous big data activation platform, sought to scale its new business efforts in Europe. The company faced long sales cycles and a complex buying journey, requiring a partner to help break into key Enterprise and Mid-market accounts in EMEA. Qubole engaged memoryBlue to deliver qualified sales engagements and accelerate pipeline generation.

memoryBlue deployed an account-based selling approach to strategically penetrate key accounts. The solution included a robust account mapping methodology and tailored messaging for different decision-makers. The results included exceeding performance targets by 120%, a 3x increase in SDR team size, and the program's expansion from EMEA to the US. memoryBlue helped build pipeline and close the first deals in Q2.

Qubole