Case Study: Quantum generates $2.8M in pipeline with memoryBlue

Quantum generates $2.8M in pipeline in 2 months with memoryBlue

Quantum, a leading provider of scale-out storage and data protection solutions, needed a partner to manage and qualify a large volume of new and aged inbound leads. Their challenge was finding a resource with deep technological fluency in their space that could scale across geographies, work within their CRM, and help their sales team prioritize opportunities efficiently. They engaged memoryBlue for its outsourced sales development services.

memoryBlue implemented a solution to qualify both historic and new marketing leads, identifying key decision-makers and deploying a multi-touch nurturing approach. The results were significant, generating $2.8 million in pipeline within the first two months and $180,000 in closed revenue within six months. memoryBlue also found that 30% of inbound leads were not from decision-makers and successfully researched the correct contacts to convert those opportunities.

Quantum