Case Study: Qualpay drives pipeline growth with memoryBlue's targeted outbound sales

Qualpay drives growth with targeted, proactive outbound sales with memoryBlue

Qualpay, a leading payment processing platform, faced challenges in generating a steady flow of qualified leads in a crowded payments industry, particularly outside of trade show seasons. Their previous attempt at outsourcing sales development failed to deliver quality meetings, wasting their sales team's time. To address this, Qualpay partnered with memoryBlue for a targeted outbound sales service.

memoryBlue implemented a highly targeted, data-driven outbound campaign focused on the energy industry. This solution involved proactive lead qualification and continuous feedback, which quickly became Qualpay's primary source of new clients. The results were significant, generating a pipeline valued at $244 million, resulting in $115 million in closed revenue and achieving an average lead score of 9.3 out of 10.

Qualpay