Case Study: Qualpay drives growth with targeted outbound sales with memoryBlue

Qualpay books 21 qualified meetings in month one with memoryBlue

Qualpay, a payment processing platform, faced the challenge of generating a steady flow of qualified leads in a crowded market, particularly outside of their core trade-show season. An initial attempt to outsource sales development with another vendor failed, as meetings were unqualified and wasted their sales team's time. They partnered with the vendor memoryBlue to implement a targeted outbound sales service to address this.

memoryBlue executed a highly targeted, data-driven campaign focused on the energy industry. Their solution involved precision targeting, proactive lead qualification, and continuous feedback loops. This approach generated a pipeline valued at $244M, resulting in $115M in closed revenue. memoryBlue became Qualpay's primary source of new clients, booking 21 qualified meetings in the first month and achieving an average lead score of 9.3 out of 10.

Qualpay