Case Study: Orchestro builds a stronger sales pipeline with memoryBlue

Orchestro generates over 60% of revenue-converting leads with memoryBlue

Orchestro, a demand-analytics SaaS company, faced the challenge of building its sales pipeline rapidly with limited personnel. Their small team needed to reach C-level executives at large firms but lacked the resources for the necessary research and outreach. To address this, they partnered with sales development vendor memoryBlue for lead generation and management services.

memoryBlue implemented a comprehensive solution, developing a target database and executing a multi-touch outreach campaign via email, fax, and phone. This effort secured highly qualified introductory meetings for Orchestro's sales representatives. The results were significant, with memoryBlue generating over 60% of the sales leads that converted to revenue. The successful partnership grew from supporting a single salesperson to an entire national sales force.

Orchestro