Case Study: Nexsan boosts high-quality lead generation with memoryBlue

Nexsan increases A leads dramatically with memoryBlue

Nexsan, a global data storage company, needed to build a strategic inside sales team to generate qualified leads and support its growth. Their existing field sales reps lacked the capacity for consistent cold calling and lead generation. To address this challenge, Nexsan partnered with the vendor memoryBlue for its outsourced inside sales development services.

memoryBlue recruited, hired, and intensively trained six inside sales development representatives who became a core part of Nexsan's team. The solution resulted in a dramatic increase in high-quality 'A' leads, which led to more closed deals. The partnership was so successful that Nexsan eventually hired one of the memoryBlue reps to bring this sales expertise in-house.

Nexsan