Case Study: Nexsan boosts lead generation and closes more deals with memoryBlue

Nexsan – Case Study

Nexsan, a global data storage company, needed to build a strategic inside sales team to generate qualified leads and support its growth. Their existing field sales reps lacked the capacity for consistent cold calling and required a more nuanced approach than simply sending high volumes of emails. To address this challenge, Nexsan partnered with the inside sales specialist vendor memoryBlue.

memoryBlue recruited, hired, and intensively trained a team of six inside sales representatives specifically for Nexsan. This team learned to engage potential customers on a human level and worked as an integrated part of Nexsan's own sales and marketing efforts. The results were highly successful, with memoryBlue dramatically increasing the number of high-quality 'A' leads for Nexsan, which led to more closed deals. The partnership was so effective that Nexsan eventually hired one of the memoryBlue reps directly onto their internal team.

Nexsan