Case Study: Motorola Solutions boosts public sector sales with memoryBlue

Motorola Solutions generates 1,339 outbound SQLs in 20 months with memoryBlue

Motorola Solutions, a global leader in mission-critical communication solutions, faced significant challenges in securing public sector contracts due to complex procurement processes, budget constraints, and long sales cycles. To expand its government footprint, Motorola partnered with vendor memoryBlue for their expertise in Business-to-Government (B2G) lead generation and outsourced sales development.

memoryBlue deployed a team of five dedicated Sales Development Representatives (SDRs) who executed a tailored strategy of in-depth research, targeted outreach, and meeting scheduling with key government decision-makers. Over 20 months, this solution generated 1,339 high-quality outbound leads with an average client-rated score of 9.1/10 and secured strategic meetings, significantly expanding Motorola's public sector engagement and paving the way for future contracts.

Motorola Solutions