Case Study: Motorola Solutions boosts public sector pipeline with memoryBlue

Motorola – Case Study

Motorola Solutions, a global leader in mission-critical communication solutions, faced significant challenges in securing government contracts due to the public sector's complex procurement processes, budget constraints, and long sales cycles. To expand its footprint, Motorola partnered with vendor memoryBlue for their expertise in Business-to-Government (B2G) lead generation.

memoryBlue deployed a team of five Sales Development Representatives to execute targeted outreach to key government decision-makers. Over 20 months, this solution generated 1,339 high-quality Sales Qualified Leads with an average lead score of 9.1/10 and secured strategic meetings, significantly expanding Motorola Solutions' public sector engagement and paving the way for future government contracts.

Motorola Solutions