Case Study: MicroPact drives down first-meeting costs with memoryBlue

MicroPact cuts first-meeting costs by 50% with memoryBlue

MicroPact, a provider of commercial off-the-shelf solutions for government agencies, sought to optimize its sales development process. The company wanted to see if an outsourced team could outperform its internal one, but needed a partner whose SDRs could handle complex, long-term solutions and adapt their messaging for a wide variety of specific government prospects.

memoryBlue implemented targeted campaigns for MicroPact, beginning with a large-scale outreach to introduce the newly merged company. The vendor provided nimble SDRs and collaborated closely on messaging for different agencies. As a result, memoryBlue dramatically drove down the cost of a first meeting to just 30-50% of what it cost with the internal team, providing both significant savings and flexible scalability.

MicroPact