Case Study: Metastorm improves sales lead visibility and qualification with memoryBlue

Metastorm gains 100% lead visibility with memoryBlue

Metastorm, a leading provider of business process management software, faced a significant challenge in managing and qualifying sales leads generated by marketing. This lack of a structured process resulted in poor visibility into lead status and an inefficient use of the field sales team's time, as they had to develop raw leads themselves. memoryBlue was engaged to provide a solution.

memoryBlue implemented a full scope of lead generation and management services, acting as Metastorm's inside sales force. They used Salesforce.com to automate the process and provide real-time visibility, while also working to qualify and nurture leads. This solution gave Metastorm 100% visibility into their sales funnel and delivered more qualified leads to the sales team, which improved the marketing team's credibility and significantly increased the return on investment for their lead generation programs.

Metastorm