Case Study: Metastorm improves lead visibility and sales-marketing alignment with memoryBlue

Metastorm – Case Study

Metastorm, a leading provider of business process management software, faced a challenge in managing and qualifying sales leads generated by marketing. This lack of a disciplined process resulted in poor visibility into lead status and an inefficient use of the field sales team's time, as they were tasked with developing raw leads into qualified opportunities. Metastorm engaged memoryBlue to provide a solution to bridge this gap between sales and marketing.

memoryBlue implemented a full scope of lead generation and management services, acting as Metastorm's inside sales force. They used Salesforce.com to automate the process, providing real-time visibility and establishing key metrics to track the lead funnel. The solution delivered more qualified leads to the field sales team, which improved the relationship between sales and marketing and increased the overall return on investment for Metastorm's marketing programs.

Metastorm