Case Study: Measure scales sales and drives revenue growth with memoryBlue Rising Stars

Measure boosts sales quota attainment 161% with memoryBlue

memoryBlue, a sales development outsourcing firm, partnered with Measure, a leading aerial intelligence company that helps businesses deploy drone technology. As a startup experiencing rapid market growth, Measure's challenge was to quickly scale its sales team with skilled professionals who could handle complex technology sales and adapt to a changing industry, all without a pre-existing marketing function to generate leads.

memoryBlue addressed this through its Rising Stars program, providing Measure with pre-qualified and trained sales development representatives. This solution eliminated lengthy hiring and training processes. The results were significant: Measure achieved 150% year-over-year growth in sales metrics and a 70% increase in unique customers. Hires from memoryBlue consistently generated high-quality leads and were promoted to account executive roles, contributing directly to the sales team exceeding its quota by 161% in one quarter.

Measure