Case Study: Malwarebytes generates $2.5 million in pipeline with memoryBlue

Malwarebytes generates $2.5 million in pipeline with memoryBlue

Malwarebytes, a cybersecurity company, needed to quickly build a sales pipeline and generate brand awareness for its business solutions after expanding into the UK market. Their internal sales team lacked a local contact database and the necessary pipeline volume to meet targets. To address this challenge, they partnered with the vendor memoryBlue to accelerate their go-to-market efforts.

memoryBlue executed a targeted outbound campaign to engage IT decision-makers and schedule qualified product demos. This solution delivered over 300 sales-qualified leads and generated $2.5 million in active pipeline within six months, significantly exceeding Malwarebytes's expectations.

Malwarebytes