Case Study: Immersive Labs achieves 140% of target with memoryBlue outsourced lead generation

Immersive Labs grows pipeline 100% with memoryBlue

Immersive Labs, a UK-based startup providing cloud-based cybersecurity training, needed to generate high-quality leads to achieve aggressive growth targets. Without the resources to build an internal team, they required an outsourced solution from a partner like memoryBlue to scale quickly and execute account-based outreach into key sectors like MSSPs, government, and law enforcement.

memoryBlue implemented a structured outreach strategy, identifying key personas and developing tailored messaging to engage both technical and executive stakeholders. The results were significant, with the program achieving 140% of its performance target. Forty percent of meetings progressed to opportunities, pipeline volume exceeded expectations by 100%, and the first closed deal came directly from the pilot. Due to this early success, Immersive Labs doubled the size of the memoryBlue program.

Immersive Labs