Case Study: Immersive Labs achieves 140% of target and doubled pipeline with memoryBlue

Immersive Labs – Case Study

Immersive Labs, a UK-based startup providing cloud-based cybersecurity training, needed a partner to help achieve aggressive growth targets by generating high-quality leads. Without the resources to build an internal team, they required an outsourced solution from memoryBlue to drive pipeline from mid-market and enterprise accounts, with focused outreach into specific sectors like MSSPs, government, and law enforcement.

memoryBlue implemented a structured research and multi-channel outreach strategy to identify and engage key personas. The results were significant, with the program achieving 140% of its performance target during the pilot. Forty percent of meetings progressed immediately into the opportunity stage, pipeline volume exceeded expectations by 100%, and the first closed deal originated directly from a memoryBlue-generated lead, leading the program to be doubled in size following this early success.

Immersive Labs