Case Study: HyTrust expands EMEA pipeline with memoryBlue

HyTrust – Case Study

HyTrust, a cybersecurity company, needed to aggressively grow its sales pipeline in the EMEA market, with a focus on specific regions and new industry verticals. The challenge involved securing meetings with senior decision-makers in a cold-start environment. To address this, they partnered with the vendor memoryBlue for outsourced sales development.

memoryBlue deployed an account-based selling strategy, using detailed profiling and tailored messaging to engage senior stakeholders. The solution successfully generated multiple qualified sales meetings that moved to next steps, with a high sit rate and quality that exceeded expectations. The campaign helped HyTrust expand into new industries and diversify its customer base, with memoryBlue praised for its ability to handle complex objections.

HyTrust