Case Study: a global travel & hospitality marketplace achieves 106% of goal with memoryBlue

Global Travel & Hospitality Marketplace achieves 106% of goal with memoryBlue

The customer, a global travel and hospitality marketplace, faced the challenge of quickly recruiting and onboarding its top hosts to become platform ambassadors across multiple international regions. They engaged memoryBlue to provide a team of sales development representatives who were tasked with this recruitment, as well as persuading new ambassadors to record video introductions and complete a training Learning Series on a tight timeline.

memoryBlue implemented a solution using targeted messaging to engage hosts and establish relationships prior to onboarding. Their team worked as an extension of the customer's internal teams, maintaining consistent communication to ensure all deliverables were met. memoryBlue achieved 106% of the project goal, generated 358 videos at a 70% conversion rate, and was responsible for driving 50% of all Learning Series completions.