Case Study: Nexsan Achieves More Strategic Lead Generation with memoryBlue

From Lead Gen Reps to Quota-Carrying Closers a Complete Inside Sales Solution for Nexsan

Nexsan, a global data storage company, needed a more strategic inside sales approach to support growth and generate leads more consistently. Its existing sales team could only fit in cold calls and lead generation when time allowed, so Nexsan turned to memoryBlue for a dedicated inside sales solution that could align with its marketing plan and help build stronger customer connections.

memoryBlue recruited and trained six inside sales reps for Nexsan, handling prospecting, demand generation, reporting, and lead qualification while integrating the team into Nexsan’s sales and marketing rhythm. The partnership helped Nexsan dramatically increase “A” leads, reduce lower-quality “B” and “C” leads, and ultimately move beyond lead generation to quota-carrying reps who closed deals; Nexsan later hired one of the memoryBlue-trained reps in-house.

Nexsan

Mike McDermott

Regional Sales Manager, East Coast