Case Study: Eseye drives EMEA pipeline growth with memoryBlue

Eseye generates $5 million MRR in pipeline with memoryBlue

Eseye, a global leader in machine-to-machine cellular connectivity for the Internet of Things, needed to accelerate its expansion across EMEA. The company faced the challenge of penetrating large enterprise accounts from a cold start and engaging senior stakeholders without the delays of hiring and managing an internal team. They partnered with sales development firm memoryBlue to execute this targeted outreach.

memoryBlue deployed a tailored, account-based sales development program to drive engagement. The solution involved structured account mapping, tailored messaging for different personas, and a multi-touch process for both outbound and inbound lead qualification. As a result, the program achieved 120% of its target within the first six months, generating 14 pipeline opportunities and $5 million in monthly recurring revenue pipeline for Eseye.

Eseye