Case Study: a well-established endpoint security company builds UK pipeline with memoryBlue

Endpoint Security Vendor – Case Study

A well-established endpoint security company partnered with memoryBlue to grow its UK presence. The challenge was to ramp up pipeline generation through its channel partners from a cold start, which required boosting brand awareness, generating net-new sales conversations, and activating deals by targeting SMEs and mid-sized companies.

memoryBlue deployed an account-based selling approach across the UK and Ireland, identifying key decision-makers and delivering qualified meetings. The results were highly successful, with 84% of sales-accepted engagements progressing to next steps and a six-figure pipeline generated within a short time frame, exceeding all expectations for meeting quality.