Case Study: Eloqua builds a stronger sales team and drives revenue growth with memoryBlue

Eloqua boosts SMB sales with memoryBlue, closing a $93,000 deal in 30 days

Eloqua, a leading provider of revenue performance management and marketing automation software, faced the challenge of rapidly expanding its sales footprint into new industries and its new headquarters location. With a plan to grow its high-tech presence and move into financial services and healthcare, Eloqua's senior director of sales needed to build a new, top-notch sales team in Vienna, Virginia in record time. To meet this challenge, Eloqua partnered with the sales outsourcing firm memoryBlue.

memoryBlue provided a solution by identifying and placing high-caliber sales talent that was trained in its distinctive methodology. The vendor placed three of its own high-performing alumni and one external candidate on Eloqua's team. The results were exceptional, with one hire closing a $93,000 deal within his first 30 days and another exceeding his annual target early in Q4. The new Vienna-based team, comprised entirely of memoryBlue placements, began outperforming the established Toronto team. All hires were on track to surpass their quarterly numbers, with two becoming key players and mentors within Eloqua, leading to plans for further team expansion with memoryBlue's continued partnership.

Eloqua