Case Study: Deep Instinct Achieves 7x Higher Meeting Sit Rates with memoryBlue

Deep Instinct boosts meeting sit rate 7x with memoryBlue

Deep Instinct, a cybersecurity vendor specializing in deep learning for endpoint protection, faced the challenge of breaking into the competitive North American market. They lacked an internal sales team and needed an outsourced partner like memoryBlue to quickly scale their efforts, create urgency among decision-makers, and develop messaging that resonated with both technical and executive audiences.

memoryBlue implemented a multi-touch, multi-channel outreach strategy with tailored messaging to engage high-value prospects. The solution exceeded Sales Accepted Lead (SAL) targets during the pilot program, with a meeting sit rate seven times higher than the previous agency's performance. memoryBlue successfully helped Deep Instinct build early pipeline momentum and increase their ROI.

Deep Instinct