Case Study: Cyber adAPT builds a $10M+ sales pipeline with memoryBlue

Cyber adAPT achieves 100% of sales engagement targets with memoryBlue

Cyber adAPT, a California-based cybersecurity company recognized by Gartner, needed to quickly generate qualified leads and build its sales pipeline across the US and UK markets. They required a partner capable of articulating a technical value proposition and executing an account-based sales approach. memoryBlue was engaged to meet this challenge.

memoryBlue implemented a dual-region program focused on engaging IT security decision-makers at target accounts. They crafted tailored messaging for both technical and C-level personas and delivered a fixed number of qualified sales engagements each month. As a result, memoryBlue achieved 100% of its targets over 16 months, contributed to a $10M+ pipeline, and successfully expanded the program from the US to the UK, with many leads progressing to proof of concepts and closed deals.

Cyber adAPT