Case Study: Couchbase scales sales hiring and retention with memoryBlue

Couchbase: Sales Hiring – Case Study

Couchbase, a provider of an enterprise NoSQL database, faced challenges in hiring and retaining sales staff due to a competitive Silicon Valley job market and the complex, technical nature of its product. The company needed a reliable way to maintain consistent staffing levels and find representatives who could expertly manage its unique sales cycle. To address this, Couchbase turned to the vendor memoryBlue for sales development representatives.

memoryBlue provided a solution that included both qualified SDRs and a unique option to house the team in its Austin office to aid retention. This partnership resulted in Couchbase converting 10 memoryBlue reps to full-time employees, who were subsequently promoted and carried multi-million dollar quotas. The SDRs consistently beat opportunity creation goals, providing a steady stream of resources that positioned Couchbase for its best year ever.

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