Case Study: CloudBlue doubles conversion rates with memoryBlue

CloudBlue doubles MQL-to-SQL conversion 2x with memoryBlue

CloudBlue, an independent Ingram Micro business providing a global cloud commerce platform, faced challenges scaling its pipeline generation. Its efforts relied heavily on internal networks, resulting in inconsistent demand and slowing engagements across key global regions. Internally deployed sales development representative (SDR) efforts failed to meet expectations, creating pressure to reignite new account activity and increase qualified engagements.

Vendor memoryBlue deployed a team of expert SDRs who used an account-based approach to penetrate strategic accounts across North America, LATAM, and EMEA. memoryBlue applied a proven methodology for account mapping and personalized messaging to reach decision-makers. The solution resulted in a 5x performance versus initial expectations and doubled the MQL-to-SQL conversion rate, leading CloudBlue to triple its SDR headcount with memoryBlue in under a year.

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