Case Study: CentralSquare drives public sector pipeline growth with memoryBlue SDR support

CentralSquare generates 988 SQLs in 33 months with memoryBlue

CentralSquare, a leading provider of public sector software solutions, faced challenges in government sector (B2G) lead generation, including lengthy sales cycles and complex procurement processes. They needed to quickly demonstrate ROI and build a strong pipeline with limited internal resources. To address this, they partnered with vendor memoryBlue for outsourced sales development representative (SDR) services.

memoryBlue deployed a dedicated team of SDRs who executed targeted, tailored outreach to government stakeholders. This solution generated 988 high-quality sales qualified leads and built a pipeline worth $57.6 million. The partnership was so successful that CentralSquare hired all nine memoryBlue SDRs onto its internal team, closing $836,000 in annual recurring revenue and positioning itself for long-term growth.

CentralSquare