Case Study: CentralSquare builds a $57.6M pipeline with memoryBlue

CentralSquare – Case Study

CentralSquare, a leading provider of public sector software solutions, faced the unique challenges of B2G sales, including lengthy cycles and complex procurement processes. With limited internal resources, they needed to quickly generate high-quality leads and demonstrate ROI within 12 to 18 months. To overcome these hurdles, CentralSquare partnered with vendor memoryBlue to enhance its public sector lead generation efforts.

memoryBlue deployed a dedicated team of SDRs who executed targeted outreach to key government decision-makers. This partnership generated 988 highly-qualified leads and built a pipeline valued at $57.6 million, directly resulting in $836,000 in closed annual recurring revenue. The program's success was so pronounced that CentralSquare hired all nine memoryBlue SDRs onto their internal team to solidify long-term growth.

CentralSquare