Case Study: Orchestro builds its sales pipeline and target database with memoryBlue

Building the Sales Pipeline and Target Database Quickly Jumpstarting Startup Orchestro

Orchestro, a demand-analytics SaaS company serving CPG brands, needed to quickly build a sales pipeline and target database with very limited marketing and sales resources. Its team knew the companies and job titles to pursue, but not the specific contacts, and they needed a way to reach hard-to-access C-level executives without expanding staff. Orchestro turned to memoryBlue for help.

memoryBlue provided outsourced sales support, including market research, lead identification and qualification, nurturing, and delivery, while also building a complete target-market database in Salesforce.com. By tailoring outreach across email, fax, and phone, memoryBlue helped Orchestro secure highly qualified meetings and generate more than 60% of the leads that converted to revenue, eventually supporting the company’s entire national sales force.

Orchestro

Scott Hughes

Vice President of Sales