Case Study: Brainloop builds a £0.5M channel pipeline with memoryBlue

Brainloop – Case Study

Brainloop, a provider of secure online collaboration platforms, faced the challenge of scaling its indirect sales model across the UK and Ireland. They needed to build a two-tier channel structure, recruit partners, and generate a significant pipeline from SMEs and enterprises outside the FTSE 350. To meet this need, they engaged memoryBlue to manage the full channel engagement cycle.

memoryBlue led the entire partner recruitment initiative, which included identifying and profiling relevant distributors and VARs, qualifying decision-makers, and setting up introductory meetings. The results were a developed pipeline worth £0.5M and 50 new channel partners identified, including two shortlisted distributors and 15 high-potential VARs that matched Brainloop's focus and capabilities.

Brainloop