Case Study: Brainloop achieves £0.5M pipeline growth with memoryBlue

Brainloop builds £0.5M pipeline with memoryBlue

Brainloop, a provider of secure online collaboration platforms, needed to scale its indirect sales model in the UK and Ireland. Their challenge was to build a two-tier channel structure by recruiting distributors and VARs to generate new pipeline. They engaged memoryBlue to manage the full channel engagement cycle and replicate their direct sales success in new markets.

memoryBlue led the entire partner recruitment initiative, from identifying and profiling relevant partners to setting up introductory meetings. The results were significant, with a £0.5M pipeline developed and 50 new high-potential channel partners identified and onboarded for Brainloop.

Brainloop